The Celebrity Cruise Edge cart, which is the newest addition to Katcha-Ride, a mobile marketing company that provides free transportation in a five-passenger golf cart, has begun its travels after a July 11 ribbon-cutting ceremony.
The new cart showcases Celebrity’s newest cruise ship setting sail in December from Fort Lauderdale.
The Celebrity Edge cart is a collaboration between Celebrity Cruises and Dash Travel, a Delray Beach travel agency that’s been in business for 60 years.
“It has a ‘wow’ factor. We truly wanted it to be that amazing ‘wow’ factor, and draw the attention to Dash Travel to book their next Celebrity Cruise,” said Yolanda Sheppard, market sales manager, east region, for Celebrity Cruises.
“Katcha-Ride, in general, when it’s parked, people gather. It’s magical just to see the people smile and to see the cruise ship illuminated at night with Celebrity and Dash. It will be the talk of the town for years to come. It really sets itself apart,” said Jeff Dash, of Dash Travel.
The three-dimensional, illuminated display features imagery of the Celebrity Edge on both sides of the cart that will be changed quarterly. The back of the cart will feature a suitcase with information about Dash Travel.
The Celebrity Edge cart will join Katcha-Ride’s other carts on the road such as the Silverball Pinball Museum, BurgerFi, Earnhart law firm and Young Dentistry, among others.
“As far as I know, it’s the only one like it in the world,” Kevin Rainey, owner of Katcha-Ride, said about the new Edge cart. I haven’t seen any other 3D illuminated displays. We create advertising that’s unforgettable that people will always remember.”